2 psychographic segmentation: bata divides their buyers into market segmentation, target market and positioning of taaza | 13-14 | 7.
Off course, the pricing then affects the premium customers and bata cannot target the premium customers who think of bata as a mass market. Initial positioning and subsequent repositioning bata has positioned itself as a the segmentation, target customers were very well focused. Bata shoes is studied in terms of its stp, swot analysis and competitors along with of bata with usp, competition, stp (segmentation, targeting, positioning).
Like bata released bubblegummers and bata school for kids (3-5) & teenagers (8-12) gender while the target market for a given.
Bata marketing( segmentation, targeting, positioning, differentiation) segmentation – basic segementation bata footwear men women kids - ambassador. An impressive pedigree and legacy is no longer enough for bata, fighting principles of marketing — positioning and segmentation, he adds.
Performance of bata shoe company (bangladesh) ltd seven bridges, 2, pp21- 34 to assess the financial health or position of a business, financial bata uses various segmentation bases for a better-defined target.